Keeping up with the pace of evolving consumer taste and preferences, products developed in the FMCG niche must offer value for money. The prime focus has to be on innovation and R&D. Obstacles to the successful development and launch of new consumer products can be found in the earliest stages of the innovation process. Products we have developed in the FMCG market has been able to deliver maximum impact given the high annual growth rates and penetration levels, across categories.
A web based solution to manage their new product - ‘Corporate Gifting’ system involved purchase of goods, sending for manufacturing, Recording of orders, Creation of redemption letters, sending manufactured goods to respective Fincorp branches, redemption of gift via branch or online public site and the accounts module to make automatic ledger entries. System should be fast, responsive and easy to use for their branch employees.Read Case Study