Keeping up with the pace of evolving consumer taste and preferences, products developed in the FMCG niche must offer value for money. The prime focus has to be on innovation and R&D. Obstacles to the successful development and launch of new consumer products can be found in the earliest stages of the innovation process. Products we have developed in the FMCG market has been able to deliver maximum impact given the high annual growth rates and penetration levels, across categories.